World Harvest’s manager, Bobbie, cheese is her baby,” he said.ĪL-Heeti refers to Bobbi Bone, whom he said takes great pride in her work. Then, confections by Sarah Heller with her business, “Sugar by Sarah.” We also have specialized olives and cheeses. “Our bread, we use the same recipe as before. He makes up a new specialty menu daily,” AL-Heeti said. In fact, Alaa can cater major events, small or large. He makes amazing cakes that are gluten free. He is very careful, has high quality ingredients. Alaa Alshook, our chef, cooks like he’s cooking at home.
A little of World Harvest success has taken up some of the shelf space, too, like quality international foods, gourmet items and high-end sweet things like jams, great coffee and fine chocolate.
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There are health and beauty aids, plus homeopathic items, essential oils, supplements, teas, medicinals and other health items. It also has fresh, organic produce, high end dairy and other grocery items. The store has a bakery in house, plus a café. The bakery was intact, though, and that was good,” he said. We had to get new equipment, freezers and coolers. “We contacted an architect to approve our design. It became obvious they wanted to have a new beginning for the store with many years of history in downtown Urbana. “I was debating on keeping it open or giving it a fresh start,” AL-Heeti said. He said they made the decision to buy the business. “But, everyone was sad about Strawberry Fields,” he said. His company was in a good place, he had great customers, and his staff prided themselves with excellence in service. World Harvest is unique in this area,” he said.Īl-Heeti said he thought World Harvest was it. I get ideas to see what would be good in our store. “I travel to a lot of food shows from coast-to-coast to get just the right items for our customers. It filled a niche in the multi-cultural area that is Champaign-Urbana. “John Barr, owner of Barr Real Estate made it possible for our store-World Harvest-to open on University Avenue.” “Sometimes you get an angel without your knowledge,” AL-Heeti said. However, they needed a new place to sell their items. Over time, they refined their inventory to international foods, and let go of the convenience product. Back in 1991 he and his partners opened a store called Hop and Shop, a combination of international and convenience food items, right where Silver Creek restaurant is located today. The celebration lasted through the weekend, and saw hundreds of customers come to take advantage of the great specials and wonderful promotions.ĪL-Heeti is not a stranger to the specialized food industry, however. Many were in attendance to celebrate, including mayors from both cities: Urbana Mayor Laurel Prussing, who cut the ribbon and Champaign Mayor, Deb Frank Feinen, who assisted. The grand opening was held on this past August. Luckily for the greater Champaign-Urbana area, AL-Heeti decided to open up Strawberry Fields, Inc. The concept of us buying Strawberry Fields was an idea.” “I remember many years ago when I came here from Iraq, we went there. Mohammed AL-Heeti knew everyone was sad about Strawberry Fields closing.
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